For more than a century, the history of L'Oréal Professionnel has been marked by groundbreaking innovations in the hair industry.

In 1909 they created the first gentle hair coloration. 11 years ago they created Inoa, the first oil-powered, ammonia-free, odorless, permanent hair color. Beyond hair products, services and innovations, their pioneering spirit also extends to strong digital initiatives such as augmented reality on their mobile application Style My Hair.

Born in the center of the French capital, L'Oréal Professionell Paris has several addresses, from the first "Ecole de Teinture", opened in 1910 at 7 bis rue du Louvre, to its historic headquarters at 13 rue Royale. The spirit of the city, famous for its creativity, self-expression and freedom, has given the brand a very special taste, refined yet natural-looking.
Paris has always been world-famous for its lively art and fashion scene. The "Parisienne" has a style that is an inspiration for all women around the world. This is why the brand's founder Eugène Schueller named his first hair fashion collection "Les Parisiennes" - a tribute to the elegant women of Paris. To this day, the brand is closer than ever to the French fashion and craft scene.