The Trend of Natural Gray Hair
Do you desire beautiful, balanced, and well-maintained silver-gray hair?
You are not alone in this desire - market researchers have observed a clear trend over the past year: more and more women over 55 are abandoning the traditional hair color and wishing for natural gray hair.
However, fulfilling this desire is not always easy. Attempting to go gray without color optimization often results in an unwanted yellowish tint, an unkempt appearance, and an uneven gray tone, which can make you look older than you actually are.
True Grey - The Solution for the Optimal Gray Tone
True Grey is not a hair dye that binds you to regular root touch-ups, but rather a silver treatment that gives mature hair additional care. The range includes various shades of gray that can be mixed to create an individual silver tone tailored to your specific type. Unlike traditional hair dyes, your hair is not damaged in the process. On the contrary, mature hair is nourished by the treatment and regains its shine and vitality.
Why True Grey?
- No more pesky yellowish tint
- Shiny silver hair
- Well-maintained gray or white tone according to your wishes
- No need for regular touch-ups
- Nourishing treatment for mature hair
- Free from ammonia, ethanolamines, and perfume
- Not tested on animals
- Dermatologically tested
The True Grey Range
From light pearl-white to silvery steel glow. 7 different shades of gray inspired by the most beautiful silver nuances in our environment fulfill every gray wish. A gentle activator and the Clear Conditioning Perfector complete the gray service.
How does the Silver Glow Treatment work?
Wella has developed a new and patented technology with the Aqua Tone formula. This combines pH-neutral, pure water with oxidative gray pigments. The color oxidation is triggered by mixing the toner with the True Grey developer. After applying the toner, the gray pigments adhere to the cuticle, resulting in a uniform color result. The final step of the True Grey treatment is the Clean Conditioning Perfector. This smooths the cuticle layer and thus strengthens the color pigments in the hair.
Wella True Grey is a salon treatment that requires expertise for its application.
Letting hair go naturally gray - a challenge
Having silver hair doesn't necessarily have to make you look older. On the contrary, a beautiful silver tone can give you an authentic and vibrant look.
Have you decided to stop hiding your white hair and let your natural color grow out? If you've been coloring your hair your true gray for years, this can be a challenge.
These tips will make it easier for you to transition from dyed to natural gray:
Gradually lighten your hair step by step: Lighter hair colors are easier to grow out because the difference between light colors and gray or white is less pronounced. If your hair is in good condition, your hairdresser can lighten it for you and create a gentle transition to silver hair. The most natural and gentle approach is to use a highlighting technique.
Wash your hair with a silver shampoo in between: The silver shampoo removes unwanted yellow tones and balances out your hair color. If you have very light hair, be careful not to leave the silver shampoo on for too long, as it could give your hair a purple tint. You can find our top silver shampoos here>
Regular styling to avoid an unkempt look: Gray hair, especially grown-out roots, can quickly look unkempt. You can prevent this by using suitable products and establishing a regular styling routine. Smooth out frizzy hair or define your curls. Use a round or hot air brush to add volume and shine to limp hair.
Optimize your gray tone: Once your hair color has grown out, a professional silver treatment like Wella's True Grey can help you achieve your desired silver, white, or gray tone.