Wella was founded in 1880 by the visionary Franz Ströher, a hairdresser of clothes. Originally, Welle produced grommets, the basis for the production of wigs. Only ten years later Franz Ströher invented the "Tullemoid Waterproof", a technique that allows the scalp to breathe. This was the starting signal for his first factory in Rothenkirchen in 1894.
The name Wella comes from the term 'permanent wave apparatus'. Already in 1927 they introduced the first permanent wave device and supplied salons. This was soon followed by the first hairdryer with built-in motors and movable tubes that allowed the head to move while drying. Wella also introduced the first portable perming device, the Wella Junior, in the 1930s.
Since then, Wella has been known for its innovative and extraordinary ideas that make life easier for hairdressers and give added value to the hair of everyone. Wella stands for visoin and innovation and pursues the desire to inspire the hair fashion world. The simplicity of the products makes it possible for everyone to create the latest hair trends themselves at home and enjoy the intoxicating feeling of perfect styling.